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Robi unveils new digital brand for enterprise business customers

Dhaka, 20 June 2022: Robi Axiata Limited has unveiled a new digital brand, “Robi for Business”, for its enterprise business customers to provide future-ready and state-of-the-art digital solutions. The core purpose of the new brand is aptly captured in the tagline- “Your partner in digital transformation”. The brand unveiling event took place yesterday evening (Sunday) at the Sheraton Dhaka.

The key feature of Robi for Business brand would be to serve the enterprise customers with reliable, innovative and tailor-made digital solutions supported by advanced and customized customer services.

Malaysian High Commissioner, H. E. Haznah Md Hashim, Axiata Enterprise’s CEO, Dr Gopi Kurup, Microsoft Bangladesh’s Managing Director, Md Yousup Faruqu, Founder & Managing Partner SBK Tech Ventures & SBK Foundation, Sonia Bashir Kabir, all the members of Robi Management Council and the eminent top executives of local and multi-national companies were present at the program.

Malaysian High Commissioner, H. E. Haznah Md Hashim congratulated Robi Enterprise Business for successfully launching a fresh new brand to advance its digital vision. As a Malaysia based company, Robi’s foray into the digital realm will further strengthen the ties between Malaysia and Bangladesh, she opined.

Axiata Enterprise CEO, Dr Gopi Kurup said: “The enterprise sector of Bangladesh is rising rapidly on the back of a fast-growing economy. Alongside the digitalization of the society, we are observing a growing appetite for innovative digital solutions in the enterprise sector. In line with the vision of Axiata Group in enterprise segment, I am very glad to see Robi leading this emerging new frontier for digital enterprise solution. I am sure the new brand will help Robi to give special focus to this area of business.”

Robi’s Chief Enterprise Business Officer, Adil Hossain Noble informed the guests at the event that Robi is currently serving Bangladesh Army, UN and many other esteemed organizations with cutting-edge digital solutions. Robi has also successfully completed some Smart City projects involving Dhaka City Corporation and Cumilla City Corporation. These projects included automation of tracking their resources, attendance, security and safety measures at various levels. Robi is the first and only telco yet to provide cloud platform in the industry.

He added that Robi is also the first telco to have partnered with Microsoft to offer its clients with Microsoft office applications, Server, Cloud, Security and other licensing solutions. Besides, as the first telco to have partnered with google workspace, Robi is especially focusing to cater to its SME clients, a segment where Robi enjoys the leadership position.

Speaking on the occasion, Robi’s Acting CEO and Chief Financial Officer, M. Riyaaz Rasheed: “Launching of Robi for Business marks the formal beginning of our journey beyond connectivity business. Partnering with the highly renowned local and global tech giants and supported by a highly skilled digital workforce, we are now fully prepared to serve our valued customers in the enterprise sector in their digital transformation journey. We look forward to all your support and patronage in the coming days.”