Robi-Yonder music service personalizes digital music entertainment

May 24, 2016, 11:00 pm


Dhaka, May 24, 2016: The music industry of Bangladesh has turned a new page today with the launch of Robi Yonder Music Service for smartphones. Robi’s partnership with New York (USA) based Yonder Music inc., delivers a powerful new total-music experience that combines exclusive content from superstar local artists, and with the rich libraries of local labels, along with a comprehensive collection of international Major Label and Independent music.

The Robi Yonder Music Service is free to users; no application charges, no subscription fees and no per-track download charges apply. All  Robi Yonder Music app users need is an active Robi data plan on their mobile phones to  access a vast library of digital music (and invitations to offline events) on any data network, even on Wi-Fi.  

The Robi Yonder Music service respects and celebrates the Intellectual Property Rights of artists and composers, who are paid in direct proportion to the number of times their content is played on the app.

The highlight of the launch event is a live performance of the Robi Yonder Music Launch Song Bojre, produced by Arnob, and performed by a Robi Yonder All-Star line-up that includes Habib, Arnob, Bappa, Kona, Elita, Chirkutt, Nemesis, Balam, Hridoy Khan and many others.  

Bojre is a rendition of a classic verse from Tagore's Gitanjali named “Bojre Tomar Baje Bashi”.  The recording and video of Bojre, which will be released today, feature the All-stars and many leading Bangladeshi folk artists to express the harmony, unity, and cultural richness of Bangladeshi music. 

The release of Bojre will be followed over the next year by exclusive releases from the All-stars listed above, starting with a collaboration between Chirkut and 24-Horas, a leading US based Bachata-pop group, as well as albums and singles by many of the Robi Yonder All-Stars some in collaboration with international artists.

With the Robi Yonder Music app, tracks are cached on the users’ smartphones as they play so that they are all available to be heard even when a user is offline. Users only need to visit the iOS Store or Android PlayStore to install the app. Once the user registers via email address or Facebook, they can start streaming songs. Robi Yonder Music is one giant step towards eliminating online music piracy by providing legal access to a vast music library.

Speaking on the occasion, Adam Kidron, Chief Executive Officer of Yonder Music Inc said that, “Yonder has partnered with Robi in Bangladesh to provide a legal alternative to music piracy that enriches local artists and record labels, while providing Robi’s customers with the best music experience imaginable as a part of its mobile broadband plans.  I am especially excited about the new music we are creating with these artists and through collaborations between these local superstars and leading international artists”.

Hailing the launch of the Robi-Yonder Music service as the biggest event of the Bangladeshi music industry in recent years, Robi’s Managing Director and CEO Supun Weerasinghe said: “As a leading digital service provider, we are indeed proud to launch the Robi-Yonder Music service, the largest collection of local and international music content free of charge to Robi subscribers. We are confident that with the continued support from the leading local music artists and global music labels, this platform will enrich the lives of the millions of music lovers in Bangladesh.”

The Robi Yonder Music launch ceremony was attended by: Robi’s Executive Vice President (EVP) Business Operations, Jean-Michel Arnaud Chanut; Vice President, Value Added Service & M-Technologies and Solutions, Viranga Seneviratne; General Manager, Value Added Services, Mahmood Hassan Faisal; Manager, Value Added Service Jacklin Elizabeth Mazumder and Yonder Music’s  President (Asia), Aditya Summanwar; Country Manager for Bangladesh, Imrul Karim; and Project Manager Ashan Gunatilaka .

Yonder Music is Hear Forever®, exclusively with Robi in Bangladesh.

ABOUT YONDER MUSIC
Yonder Music is a bold. feature-rich, addictively social, digital music service that is headquartered in New York City and provides its users with commercial-free access to millions of songs to download, play and share. Yonder Music launched in Malaysia in November 2015,  since when it has acquired over 300,000 users in only 6-months.
Yonder Music is democratizing the business of music by embedding its cost into network services, thereby addressing the 99% of mobile broadband subscribers that do not regularly pay for digital music, and paying artists and composers from a pool of license revenue in direct proportion to how many times their tracks are played.
Yonder Music’s tagline is Hear Forever®, which means it is active in its markets - producing collaborations between local and international artists, staging live concert events, and sending its most active users around the world to concert events such as Bruno Mars in Las Vegas on New Year’s Eve 2015 as well as many others to come.  The Yonder mission is to make Yonder Music fundamental to its users’ lives and provide its most valuable users experiences that they can’t get anywhere else.
For more information, visit www.yondermusic.com

​ABOUT ROBI:
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DOCOMO, INC., of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with 27.6 million subscribers, as of February 2016. Robi network provides nationwide coverage to 99% of the population with 13,444 BTSs and over 3,951 3.5G sites. Robi proudly claims to have the widest international roaming service in the market, connecting about 385 operators across more than 145 countries. It is also the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.

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