Perbadanan Stadium Malaysia partners with Axiata to sponsor the redevelopment project to bring a world-class sports and entertainment venue to the nation
Dhaka, January 17, 2017: Leading Asian telecommunications group, Axiata Group Berhad (Axiata) recently introduced Axiata Arena, Malaysia’s first corporate named stadium, in partnership with Perbadanan Stadium Malaysia. In a 10-year partnership, Axiata has secured the exclusive sponsorship of Putra Indoor Stadium to jointly work on the redevelopment and modernisation of the national venue.
Through the corporate partnership, Axiata Arena is set to be the crown jewel of KL Sports City, the redevelopment of the Bukit Jalil National Sports Complex, when it reopens in July 2017. Currently undergoing extensive upgrading works, the multi-purpose indoor arena will become a fully integrated and high connectivity world-class venue for sports, entertainment and culture, on par with international destination venues such as the Staples Center in Los Angeles, the O2 Arena in London and the Mercedes Benz Arena in Shanghai.
Axiata Arena is a progression of Axiata’s commitment to nation building. In Malaysia and regionally, the Group supports sports and youth development through sponsorship of events and initiatives such as the Celcom Axiata Malaysia Open, the national cricket teams of Sri Lanka and Bangladesh and several talent development programs in Indonesia and Cambodia.
Commenting on the partnership, Tan Sri Jamaludin Ibrahim, President & Group Chief Executive Officer of Axiata said, “We thank the Ministry of Youth and Sports as well as Perbadanan Stadium Malaysia for this opportunity. It is a tremendous honour to be the first company to have an iconic Malaysian arena named after us.
The sponsorship will facilitate the implementation of new services and innovative technology capabilities to make Axiata Arena Malaysia’s first digitalised arena. The enhanced indoor and outdoor connectivity build-up will allow all digital features to work seamlessly; its own interactive app, facial recognition technology, digital LED scoreboards, signages and advertising boards, as well as interactive games and entertainment, especially from Celcom.
Axiata Arena aims to build a reputation for world-class amenities, facilities and features, as well as a commitment to guest experience that will be second to none. Upgraded facilities will include increased seating capacity, corporate suites, cutting edge sound systems, refreshed lobby and locker rooms, aside from a slew of digital features.
With a new capacity of over 14,425 seats and a maximum field size of 69 X 25 meters, Axiata Arena will have the highest seating capacity of any indoor venue in Malaysia. Seating arrangement and ground surface can be modified for a variety of events including indoor sports such as badminton, gymnastics, martial arts, concerts, conferences and exhibitions.
Axiata Arena will be a key venue for the 29th South East Asian Games and the 9th ASEAN Para Games that will be held in Kuala Lumpur in August 2017 with international music artists already in the pipeline to hold concerts from the fourth quarter this year, along with family friendly events such as Disney On Ice.