The first merger of Bangladesh’s telecom sector has come into effect with the beginning of the operation of Robi Axiata Limited as the merged company on November 16, 2016. Following the merger of Robi and Airtel, the merged company is now known as Robi Axiata Limited.
Robi Axiata Limited is the second largest mobile phone operator of Bangladesh and the first operator to introduce GPRS and 3.5G services in the country. The company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.
It is a joint venture between Axiata Group Berhad, of Malaysia, Bharti Airtel Limited, of India and NTT DoCoMo Inc., of Japan. Axiata holds 68.7% controlling stake in the entity, Bharti holds 25% while the remaining 6.3% is held by NTT DOCOMO of Japan.
Having successfully completed the merger process, Robi has emerged as the second largest mobile phone operator in Bangladesh with approximately 32.2 million active subscribers. The merged company has the widest network coverage to 99% of the population with over 13,900 on-air sites of which over 8,000 are 3.5G sites.
The company commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010 the company was rebranded to ‘Robi’ and the company changed its name to Robi Axiata Limited.
Supported by a strong corporate governance framework its employees approach every challenge with I can, I will attitude and uncompromising integrity while putting customer at the center of all its activities.
Robi as the proud sponsor of the Bangladesh National Cricket team appeals to the millions of cricket crazy fans of the country to ignite their indomitable spirit in pursuit of individual and collective glory and excellence. This strong brand message has made Robi synonymous with the passion of the aspirational people and the company humbly honors this popular notion with quality mobile telecommunication services for empowering people.
In the evolving digital landscape of the country, Robi has established itself as the leader in providing customer centric data and digital services. As part of the company’s commitment to build digital bridges, Robi has introduced Facebook’s basic internet platform Free Basics in the country. Besides, it promotes responsible use of internet among the youth with a Corporate Responsibility initiative named “Internet4U”.
Catering to all the consumer segments, the company constantly innovates to have an edge over its competitors. Robi proudly claims to have the widest international roaming service in the market, connecting 385 operators across more than 140 countries. With innovative Value Added Services (VAS) Robi has enhanced peoples’ life experience. Be it entertainment, education, health, agriculture or any other aspect of human life- Robi’s wide ranging VAS products caters to the needs of everyone in the society.
Within two years of the launching of BDAPPS (Robi’s popular appstore) hosts more than a thousand exciting mobile apps on sports update, cooking recipe, jobs/career tip and alert, beauty tips, general knowledge, religious, newspaper, jokes etc. The company’s popular music app Robi-Yonder contains the largest collection of local and international music. With the participation of the leading artists, the digital music platform is already regarded as the hub of musical creativity in the country.
Its ticketing platform Bdtickets brings utmost convenience in the way people buy bus, launch and movie tickets. Besides, its utility bill payment solution continues to provide digital bill payment facility to the clients of Bangladesh Power Development Board for paying their monthly electricity bills.
Robi, as a socially responsible brand, has taken up a number of flagship Corporate Responsibility initiatives in the areas of ICT-Education, Health and Environment with a view to contribute towards the sustainable development of the country. The company has extended support towards the country’s largest digital education platform, 10 Minute School. More than 179,000 students have already subscribed to the digital school while 55,000 students from all over the country are now active members of the live class group that is broadcast using Facebook live feature.
Through another initiative titled “Gori Nijer Bhobishshot” Robi is helping underprivileged young male and females to build their own future with technical training on Industrial Sewing Machine Operation for the Ready Made Garments sector, Electronics and Mobile Servicing.
Robi established the country’s first e-library in Dhaka University connecting the largest University of the country with over 35 overseas universities and international publishers providing free access to e-books, scientific journals and research papers for the students and teachers.
The company has recently launched Digital Smart Buses under a 3-year project in partnership with Huwaei and ICT Division of the Government of Bangladesh where 6 buses will be used to provide basic ICT training to 240,000 young and talented women across 64 districts of the country. The company has also set up internet corner in all the divisional public libraries and in a number of key regional press clubs around the country providing vital access to information.