Robi Axiata Limited (“Robi”) is a subsidiary company of the Asian telecom giant, Axiata Group Berhad, based in Malaysia. Other shareholders in the entity are Bharti Airtel International (Singapore) Pte Ltd and NTT DOCOMO Inc.
Robi is the second largest mobile network operator in Bangladesh with 44.225Mn subscribers as of end of January 2018. The company commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010, it was rebranded as ‘Robi’ and the company changed its name to Robi Axiata Limited. Following the merger with Airtel Bangladesh, the merged company, Robi Axiata Limited (“Robi”) started its commercial operation on November 16, 2016. As of now, this is the biggest ever merger of the country and the first ever merger in the mobile telecom sector of Bangladesh.
Robi was the first operator to introduce GPRS and 3.5G services in the country. Robi is the first company to launch 4G service in all the 64 district headquarters of the country. In fact, this landmark milestone was achieved on the first day of the commercial launch of the service by Robi on 20th February.
The company has introduced many first of its kind digital services in the country and has invested massively in taking mobile financial services to the underserved communities in the rural and semi-urban areas. Supported by a strong corporate governance framework, its employees approach every challenge with ‘I can, I will’ attitude and ‘uncompromising integrity’ while putting ‘customer at the centre’ of all its activities.
Robi as the proud sponsor of the Bangladesh National Cricket team appeals to the millions of cricket crazy fans of the country to ignite their indomitable spirit within to pursue individual and collective glory and excellence. This strong brand message has made Robi synonymous with the passion of the aspirational people and the company humbly honours this popular notion with quality mobile telecommunication services for empowering the people.
As an aspiring digital company, Robi has established itself as the leader in providing customer centric data and digital services. Robi was the first operator to introduce Facebook’s basic internet platform, Free Basics, in the country. It also promotes responsible use of internet among the youth with a Corporate Responsibility (CR) initiative named “Internet4U”.
Besides, another CR initiative, Robi-10 Minute School, has already become the largest online school of the country. It has recently won a GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the “Connected Life Awards” category at the Mobile World Congress (MWC) 2017. The announcement came during last year’s MWC - the world’s largest gathering for the mobile industry recently held in Barcelona.
Catering to all the consumer segments, the company constantly innovates to have an edge over its competitors. Robi proudly claims to have the widest international roaming service in the market, connecting 385 operators across more than 140 countries. With innovative Value Added Services (VAS) Robi has enhanced peoples’ life experience. Be it entertainment, education, health, agriculture or any other aspect of human life- Robi’s wide ranging VAS products caters to the needs of everyone in the society.
Robi has a rich portfolio of digital services. Starting from mobile banking services, it offers many mCommerce services like: online ticketing platform- bdtickets.com, online shopping platform- shop.robi.com.bd, Vehicle Tracking System- Tracker, Robi Cloud Service, digital advertising platform- adreach, online recharge platform- rechargeplus. The company also hosts the leading knowledge sharing platform on digital advertising- re.con. Robi is now working to enable digital life for all for a better future.