Free Life Insurance Service for Robi Prepaid Subscribers
Dhaka, 17 September 2012

Mobile operator Robi Axiata Limited has launched an innovative service to offer free life insurance coverage for the first time in the country for all its prepaid subscribers. Robi Managing Director & CEO Michael Kuehner, Md. Abul Basher Akhond, Managing Director & CEO of Pragati Life Insurance, and Chief Executive Office of Milvik (BIMA), Gustaf Agartsson launched the insurance service today at a city hotel.

At the ceremony, Robi CEO Michael Kuehner said, “This is an innovative service which the customers would like. Robi gives its customers highest priority and wants to stand beside them in every situation. In that case such insurance facility will add a whole new dimension.

“Robi believes in quality of service and customers’ highest satisfaction. Thus, Robi has already upgraded and expanded its network, and achieved the confidence of more than two crore customers”, he added.

Robi Chief Market Officer Pradeep Shrivastava said, “Under this life insurance cover each registered Robi Prepaid subscriber aged between 18 -60 years will earn insurance coverage in every calendar month by using a minimum of BDT 250TK worth of talk-time. “

Pradeep also said, “With more usage, more insurance coverage will be earned. The cover level will be renewed every month and will be cumulative in nature. The maximum insurance coverage that can be accumulated is BDT 50,000.”

There are several options for a subscriber to register for the service. A subscriber can register by dialing *1216*1# from their handset with Robi prepaid SIM. Also they can register by visiting a Robi Walk in Center (WIC)/RSP – A Bima or a Robi agent will help with the registration.

Robi Vice President, New Business, Corporate Strategy Ahmed Armaan Siddiqui, Manager, Project Management, Kazi Mohiuddin Ahmed and from Pragati Life Insurance Deputy Managing Director , M. M. Monirul Alam, Asst. Managing Director & CFO Chandra Shekhar Das, ,General Manager Md. Rafiqul Alam Bhuiyan and from Milvik (BIMA) AB Business Development Head, Mathilda Storm were present at the event.

Earlier in July this year Mobile operator Robi, signed a tri-partite strategic partnership agreement with Pragati Life Insurance Limited and Milvik (BIMA) of Sweden.